Our unique Home Selling System was developed to provide our clients with a consistent and proven method to prepare for the sale of your home in the Hamptons. BHHS works with you to price your homes appropriately and get them sold quickly at the highest price possible. As a result, homes listed by Berkshire Hathaway Laffey consistently sell within 90 days and closer to list price than the Long Island average! Our agents have sold over 10,000 homes using this system, and they can sell yours, too.

STEP 1: PRICE

The most important step in selling your Long Island home is pricing it correctly from the onset. Research shows that overpriced homes take longer to sell so it is crucial that your initial price matches market expectations. Our agents are trained to use our advanced market analysis software to accurately determine the optimal list price.

Try our Home Price Estimate tool to see what similar homes are selling for in your area, review the latest Long Island Market Statistics to get a feel for the overall market and talk to one of our agents who knows what homes like yours are selling for.

STEP 2: PREPARE

You never get a second chance to make a first impression, so if you want to get top dollar for your home, you need it looking its best. We walk through your home to help you identify and prioritize home repairs and improvements that provide the best return on your investment. By knowing which home improvements will get the attention of potential buyers we can make your home stand out. We will connect you with reputable contractors who can get the job done, and if necessary, we can stage your home to make every room look its best.

STEP 3: MARKET

Most agents are great salespeople, but few are proficient at advertising. We developed the BHHS Laffey System 31 marketing plan to provide our listing agents a consistent and proven method to promote your listing. Our marketing team identifies your target buyer profile and implements a tailored home marketing program designed to reach them. We build and execute online, social media, email, direct mail and print marketing campaigns designed to reach potential buyers wherever they might be looking.

STEP 4: NEGOTIATE

Successfully negotiating a real estate contract is more of an art than a science. When you receive an offer, or multiple offers, having an agent with a proven track record of bringing buyers and sellers together can make a huge impact on your final sales price. Our listing specialists are skilled negotiators who can help you get to the highest price a potential buyer is willing to pay, with the best terms, shortest contingencies, fewest repairs and lowest seller closing costs. Rather than approaching negotiations from an adversarial winner-take-all perspective, our agents focus on your top priorities and strive to keep emotions from over running the process.

STEP 5: CLOSE

While your home is on the market we will provide regular status reports of your top prospects, feedback from your showings, marketing activities and any recommended course adjustments. Your agent will setup a neighborhood alert system to keep you informed when similar homes in your neighborhood come on or off the market. Once your home goes under contract we use our online transaction management system to keep tabs on all deadlines to make sure the buyers follow their contractual obligations to a smooth closing.